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Our aims and mission

1. To help anyone who writes in English for business become
   an effective business writer.
   And 'effective' means: the writer's e-mails, texts and documents
   cause
   
   • the right thing to happen,
   • in the right way,
   • at the right time
   
   and with the minimum possible effort by the reader.
   
   
2. To encourage and help senior managements establish a culture
   of effective writing, throughout the company.

For details, see our article on the following link:
CEOs want information, not just words...