Effective Business WritingTM
This course is taught in either a one-day or two-day format.
In both cases, it covers the two key qualities that should characterise
any effective business text, document or message including e-mail:
- Conciseness - what it really is; why readers so badly need it;
why most business people were not taught it during their
academic years; how to achieve it; how to measure and improve
your readability. - Reader Focus - how to anticipate what readers need or expect,
and then provide it in your writing. Trainees will acquire tools to help
them understand their readers' needs as never before.
Writers will then write less, but with more effect.